Kit Fielder - A2 Media Blog: 7.3

POP

The 'Pop' genre is very successful and has a lot of popular artists, including Lady Gaga, P!nk, Taylor Swift, Justin Timberlake and Katy perry. The Pop industry is well known for its presentation of attractive women, which are usually presented through close ups and medium shots to show their body and facial features. The Pop genre is largely populated based around women artists, which helps attract a female demographic. However, due to the depiction of women from the pop genre, where there are presented in limited clothing, they can be seen as objects to attract the 'male gaze' from the male audience. Moreover, Pop has a large female demographic due to the powerful message and the female rights each female artist promotes. This encourages women to feel powerful.
The stereotypes of women artist in pop genre are usually seen as seductive and powerful, this helps attract a male and female demographic. This stereotype of female artists is creates through their clothing, body language and their lyrics from music videos and concerts. On the other hand, Male artists are portrayed as strong and handsome. They are given this stereotype due to the way they are presented in their music videos and the media.
Furthermore, Men and women are presented very differently in their music videos, for example in taylor swifts music video Bad Blood, women are presented and being very powerful and high skilled. Additionally male artist, such as Justin Timberlake, are presented as being a gentleman and handsome. These images in contrast to the rap genre where men are presented as powerful and rich and women are presented as submissive and as items, is very different.

Codes and Conventions Commonly used in the POP videos:

Populated settings (e.g parties)
Props; instruments, expensive items (e.g cars, boats, Houses)
Costumes are usually bright and colourful
Fashionable hairstyles
Mix of performance and Narrative
Scenes follow the lyrics
Relations or love interest
Multiple locations
Fast cuts to match the beat

Here are some example of Male and Female Pop Artists videos:

ROCK

The Rock genre has some of the biggest names of artists and bands there is the music industry including, AD/DC, Bon Jovi, David Bowie, Slash, Nirvana, Queen and Ozzy Osbourne. The Rock genre is Heavily male based, however some popular female artists include, Stevie Nicks, Joan Jett and Lita Ford. Moreover, the music videos used for rock videos are largely performance based and often feature their live performances. For a genre highly populated by men, they are portrayed as both, powerful in their position but also very skilled in the profession, an example is their extreme guitar solos.
Furthermore, the most popular stereotypes in the rock industry are drugs, violence and rebellion. These are the emphasis the rockstar life style and their carefree lives. A lot of the classic rock artists also give satanic connotations, this is shown through Ozzy Osbournes music.
The previous stereotypes talked about are all featured through the rock music videos and are usually used to help emphasis the instrumentals and the narrative. A lot of rock music lyrics cover the genre it's self, but sometimes a narrative is portray in the videos which help emphasise the lyrics.

Codes and conventions commonly used in rock videos:

Long instrumentals
Performances based
Usually bands
Tattoos and piercings
Black or dark clothing
Low-key lighting
Setting often consists of dark, grungy, wrecked places
Uses a lot of dark scenes

Here are some examples of Music videos from the rock genre:

HIP-HOP

The Hip-Hop genre has been around since the 1970's where and has produced a lot a successful artists, including, Kanye West, Ice Cube, Dr. Dre, Eminem, Snoop Dogg, Tupac, 50 Cent, 2 Chainz, Jay Z, Nicki Minaj and Kendrick Lamar. These artist have all helped increases the Hip-Hop fan base with there lyrics and performances. Most Hip-Hop artists sing about similar topics, which are either their old lifestyles and how it was living like that or their current lifestyle and their success. There music attracts a wide range of audience, but could be seen as a hypodermic model which is used by young people currently living in the 'hood' that use a music video created by the Hip=Hop artist as a form of escape, where are are surrounded be beautiful women and money. Link on from this, In a lot of Hip-Hop music videos, It is usually performance based, where the artists walks around their success, featuring lots of women and expensive props. This creates a bad image for women, as they are presented in minimal clothing and acting seductive, which portrays them as submissive and objects. Whereas, men/the artist are presented as wealthy and powerful. This is achieved by having them is expensive clothing and drinking lots of champaign, while partying.
Moreover, the general stereotype of the hip-Hop genre are violence, money, drugs and misogyny. This is because of their lyrics where there refer to the violence being a solution and women being a prize. A lot of lyrics refer to selling drugs to make a living, which is used to help emphasise their past and the economy they came from.

Codes and conventions commonly used in Hip-Hop videos: