7.2

Foster The People - Call It What You Want - Performance

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Call It What You Want begins with a long instrumental where the viewer is able to get a good sense of the setting and location, which is a mansion-like house, yet, not in a good state. The cast features the band and a group of women. The majority of the video is performance based however there is a slight narrative to help keep the video progressing. The editing uses fast paced cuts between shots to match the face paced beat of the music. The videos use of high-key lighting and props give a sense of wealth and high-class, yet, this with the mess and destruction around the house suggests their reckless lifestyle.  Through the use of zooms and pans, the audiences view of the band is much more board as it doesn't just stick to medium shots and close ups. Therefore, these camera movements bring in Blumer and Katz's theory of use and gratifications. Additionally, Andrew Goodwin's amplification theory supports this music video due to the lyrics meaning of having their ideas caged in is being emphasised through the actions portrayed in the video. This is effective as it links the lyrics and the music video together and creates a more immersive experience for the audience. Goodwin's Idea of having close ups to help the audience appreciate the lead singer is also relevant throughout this video due to the effective amount of close ups representing each member of the band, helping create and image and a brand.


Fatboy Slim - Weapon Of Choice - Performance


Fatboy slim is a performance based music video, where Christopher Walken dances around a hotel. This video is successful due to it's well performed choreography and its smooth editing. The variety of camera angles used and the help emphasis the setting and the actors moves. For the majority of the video the actor is positioned in the centre of the screen, which makes him the main attraction. Being able to direct an entire video with one focus is achieved by his unnatural behaviour. This is enhanced by the unpopulated surroundings and the variety of locations used. Through the creative cinematography and performing to the camera throughout the video makes the songs message much clearer to the audience.
Furthermore, the special effects used to help Christopher Walken fly around and float creates a more interesting performance to keep the audience engaged. The use of high key lighting and the fast paced cutting combine with the constantly moving actor, helps suit the face paced beat of the music and gives it cheerful connotations. also, the mise-en-scene of the interior is richly designed, which creates a contrast with the performance and the stereotypical attitude expected in such a place.
This music video could be considered humorous due to the actions involved, for example the mannerism and choreography of the dancing is very over the top giving a comical feel. 

Justin Timberlake - Mirrors - Performance and Narrative


Justin Timerlake's song 'Mirrors' is a mix of narrative and performance. The performance parts are mainly used to help emphasis the narrative and the lyrics. The narrative is presented but cutting between shots of a young and old couple. Which is used to emphasis the progression in their relationship. The wide range of camera angles used, such as close ups and wise shots, help show the emotions of the actors. Moreover, along with the strong narrative, the editing used to support it is well timed with the beat of the music, which creates a smooth transition between scenes, helping the narrative stay clear and understandable for the audience. Justin Timberlake's performance at the end of the music video help bring a summary to the narrative and lyrics. The final setting of the mirrors helps emphasis the lyrics and creates and interesting concept to the video. 
Moreover, the use of dull and bright colours to portray the young and old couples create a binary opposite between the ages and how things change, this makes to separate atmospheres for the music video, which keeps the audience and gives them divided portrayals to support the lyrics.

This music video links with Tvzentan Todorov's Equilibrium theory, for instance the video begins with Todorov's:

 STAGE 1 - The Equilibrium - Everything is fine in the video as it shows a normal looking club where people are playing snooker.

STAGE 2 - The Disruption - We are quickly shown clips of a couple in distress, connoting that something has gone wrong.

STAGE 3 - Recognition - The recognition seem to come from the female character sat on the bed who then makes the first moves it what seems to be a uncomfortable situation.

STAGE 4 - Attempt to Repair - The attempt to repair looks as if they are trying to repair their relationship, this is shown through the different couples kissing, which represent the couple at different stages of life.

STAGE 5 - New Equilibrium - The new equilibrium appears to be centred around marriage, this is because of the montage of  shots showing a ring and the couple being happy. This connotes that the couple have dealt with the trouble in their relationship and are going to progress forward together. It is clear that the story has a drastic change by seeing the changing is actions and expressions shown in the clips. 


Maroon 5 - Animals - Narrative


Animals is a narrative based music video which include aspect of performance, like singing. The narrative cover the story of a man obsessively stalking a women he finds attractive. The video begins in the setting of a butchers shop, where both key characters are present. Throughout the video the setting is constantly changing, which emphasis the extremes the man will go through. Along with the scenes of the men following the woman, it switched back to his room and butchers shop where pictures of her hang. This gives a very disturbing mood and atmospheres, but also expresses the narrative and the mind of the key actor. The narrative is supported with a wide variety of different camera angle and movements which help keep the story flowing and interesting. The scene where the man is stood out side of the woman apartment taking pictures allows the viewer to experience his position, but also how uncomfortable the situation is. Finally, the performance side of the video fits well with the narrative and the flow of the video as it is used to emphasise the guys feelings, therefore, the video and the lyrics work really well together to for this unsettling journey. 
The narrative of 'Animals' makes the audience question the male protagonists intentions and whether they appear innocent or not.


Ed Sheeran - The A Team - Narrative


Ed Sheeran's 'The A Team' is a completely narrative based music video, as it follows the story of a homeless girl and her struggles with drugs.. The video contains no performance, unlike many other videos. It manages to be successful as it has a really well scripted narrative that the audience find interesting to watch. The video is filmed in black and white, which give connotations of depression and loneliness. As well as this, it the audience a sense of life in the 'dark'. which emphasises the narrative of the story and drug abuse in general. The video uses quite slow editing between cuts, this is effective due to the slow pace of the song. The choice of costume and actress works well with the narrative as it creates a more sympathetic mood and atmosphere. 
Furthermore, the wide range of camera angles used and the change in settings help illustrate the narrative and lyrics. With the use of black and white it helps the narrative progress, as it gives the effect of more action. Mover, although it is not clear, their is a binary opposite presented between the hard hitting narrative of drugs and prostitution vs the songs innocence and her friend. There is also a constant contrast between the female and the others around her.